SUCCESS OF FOOD INGREDIENTS ASIA 2009 SETS THE STAGE FOR

SUCCESS OF FOOD INGREDIENTS ASIA 2009 SETS THE STAGE FOR

SUCCESS OF FOOD INGREDIENTS ASIA 2009 SETS THE STAGE FOR 2010 EXPANSION

                                     Bangkok was once again the center of attention for the food ingredients industry as Food ingredients (Fi) Asia 2009 got underway at the Queen Sirikit National Convention Center on the 9th of September.

                                     This exciting event ran for three days and attracted over 7000 attendees from around the world. They were drawn to Fi Asia by the outstanding opportunity to network with the industry's key players and learn about the latest developments in this dynamic market.

                                       Many attendees were particularly interested in opportunities in the rapidly growing functional food market. Dr. Damri Sukhothanang, Permanent Secretary of the Thai Ministry of Industry, underlined this trend in his opening address. He stated the industry's current health-oriented focus has developed in response to consumers increasing affluence and health consciousness, and many companies in the region are now offering healthier food choices with high nutritional value.

 FoSTAT IN THE SPOTLIGHT

                                       The 2009 show featured a highly informative program of conferences and seminars. The first in the series was "What's New in the World of Functional Food Ingredients?" which was co-organized by the Food Science & Technology Association of Thailand (FoSTAT).

                                        International speakers covered 18 other relevant topics and all the high level conference events were well attended and covered by the many media companies in attendance.

ACCESS THE ASEAN REGION IN 2010

                                     In order to offer Fi Asia exhibitors and visitors increased access to the ASEAN region, the Fi team will be branching out into new markets in 2010.

                                      Fi Asia will be held in Indonesia in 2010 and return to Thailand in 2011. A new event, the Fi Asia Summit, will make its debut in Vietnam in 2010 and then bring the industry to the Philippines in 2011.

                                      The Fi team conducted extensive market research to identify the most promising areas of growth in the ASEAN region and they are looking forward to providing a point of entry into these exciting markets.

Fi Events in the ASEAN Region: 2010-2015

	2010	2011	2012	2013
Fi Asia	Jakarta	Bangkok	Jakarta	Bangkok
Fi Asia Summit	Ho Chi Minh	Manila	Ho Chi Minh	Manila

                                      The Indonesian market holds huge potential as the country's economy is now one of the best performing in South East Asia. With a population of over 250 million and a GDP which is rising by 7% annually, Indonesia is already a major emerging market.

                                       The Fi Asia summit 2010 in Vietnam will offer an opportunity for companies to discover a region poised to become one of the food ingredients industry's most exciting markets.

                                        Industry enthusiasm is already building for 2010. Industry leaders like Beneo, Fortitech, and Purac have already confirmed their space for the 2010 shows in Indonesia and Vietnam, and floorplans and prices are available upon request.

                                        Event organizers UBM would like to take this opportunity to thank all the visitors and exhibitors who contributed to Fi Asia's success in 2009 and look forward to welcoming the industry again in 2010.